What makes a soccer sponsor great It can be anything from a big brand like Pepsi to a company like Gazprom. Soccer sponsors are a great option to increase revenue and draw in a wider audience. Soccer teams have the benefit of having data about their audience to aid in their sponsorship decisions. An active online presence for soccer teams is more likely than not to attract the right audience. Consumers expect brands and retailers to have an online presence.
PUMA is a soccer sponsor
It is not only the Italian football team that PUMA sponsors, that has been under attack. The Israeli occupation authorities have been treating Palestinian footballers and the Israeli football association, IFA (Israel Football Association) in terrible ways. A petition has been started against the sponsor and tens of thousands of people have signed it. However, the public has not responded as strongly to animal cruelty. PUMA has not yet publicly clarified its position.
Pepsi
Pepsi and Coca-Cola have announced major league sponsorships. Coca-Cola has agreed to sponsor Major League Soccer for a period of four years. Pepsi was last major brand sponsoring Major League Soccer. However the company has been increasing its sponsorships over recent years. Pepsi also sponsors several MLS teams including New York City FC and FC Dallas. Pepsi's different brands can also be promoted through the partnership.
FedEx
FedEx and UEFA have partnered together to promote the sport of soccer. The three-year agreement will see FedEx sponsor the UEFA Champions League as well as other competitions. FedEx will also participate in the Uefa Youth League. UEFA Super Cup and Uefa eChampions League. In addition, FedEx has been a sponsor of the Europa League since 2015, and it will continue to do so into the 2020-21 season. It also holds rights to UEFA EURO 2020, and the Uefa League finals.
Gazprom
Gazprom's sponsorship for soccer has been controversial in recent months. Gazprom shirt sponsorships have been withdrawn by several European football clubs due to concerns about Russian support. One such team, Schalke 04, pulled its shirt sponsorship from Gazprom, citing UEFA's ethical guidelines. Europe and the globe have become more concerned about Russian-backed businesses. Gazprom is an Russian natural gas company, with its headquarters in Saint Petersburg. The Russian government holds the majority ownership of Gazprom and the company has a presence worldwide in the soccer world.
Hisense
Hisense is no stranger in sponsorship as it is the largest TV manufacturer in the world. The company has been active in major brand events including the 2010 World Cup and recent World Cup Russia. Hisense's global awareness increased by over 6% due to sponsorships. Sponsorships are more than just sales - they help promote the company's products through local engagement and global advertising campaigns. Hisense will also get video-on–demand programming that draws inspiration from past World Cup events. Hisense customers can access the content through VIDAA smart television platform.
Volkswagen
Volkswagen has agreed to sponsor the German national soccer league. The brand wants to repair its image after last year's diesel emissions scandal. They also plan to move toward electric cars. Wolfsburg-based automaker is spending a large amount of money on a top German soccer team. Experts are questioning the logic behind such an investment given the club’s low revenues and lack of an international fanbase.