There are many reasons women's sports don't get enough media coverage. Here are three. Men's sports are under-funded, dominant, and have few role models. These factors, combined with a lack of consistent presence in the media, make the absence of women in sport a serious issue. These issues must be addressed by the media, who should do a better job of covering women's sports.
Consistent absence
The study found that nearly 80 percent fail to include stories on women's sports in televised news programs. Stories about women's sports are often shorter and partially eclipsed by those featuring stories. Despite the fact that the study was done before the COVID-19 epidemic, women's sports coverage has grown. It also cites recent investments made by ESPN to air WNBA games.
Underfunding
The NCAA is taking steps to ensure equal funding for sports teams. However, these changes are still inadequate. First, the NCAA does not have a staggered system and broadcasts of games do not occur simultaneously. A second problem is the fact that women remain underrepresented in coaching roles. Although this problem has been present for many decades, it continues to be a problem. This change, although welcome, is a step forward.
Men's sports dominance
Media coverage of women’s sporting events is heavily dominated and dominated by males. Asymmetry in gender marking may temporarily raise the profile of a specific women's sport or team but it does not mean there is more coverage for other women's sporting events. Additionally, asymmetric gender marking often combines with local parochialism and obfuscation of the local men's team's success.
Manufacture of no role models
Media has become the primary source of information for younger generations, but female athletes are not represented as often. This lack of representation creates a dearth in role models for young girls. A lack of role models in the media can lead to gender stereotypes being perpetuated. Below are some suggestions for media outlets to improve their representations of female athletes. This is just a beginning.
Lack of investment
Few studies have been done on gender disparities in sport investment. Very little research has looked at why managers invest more money in men's sports than in women's. And sponsorship spending has become increasingly strategic. We need to ask ourselves why. Let's look into the question. Women's sport has suffered from tokenism for a long time. Major brands view investing in women as a PR strategy.