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Nike sponsors pregnant female athletes



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As of this writing, 13 out of the top 13 female athletes sponsored by Nike are pregnant, despite the new policy protecting them from pay reductions during the 18 months preceding and following their pregnancy. These two women are Serena Williams, WNBA star Sabrina Ionescu and tennis legend Serena Williams. The Nike Collective was created to ensure that female athletes were included in the company's decisions. It is also crucial that Nike has female athletes involved in its discussions, which will help to grow the brand and the sport of Nike.

13 of Nike’s top-sponsor athletes are pregnant

Thirteen of Nike’s top sponsored female athletes are currently pregnant or have given birth. Women who have dedicated their lives to their sport are particularly concerned by the trend of athletes becoming pregnant. It is particularly troubling that athletes are not supported during pregnancy. Nike's policy regarding maternity leaves athletes feeling vulnerable. Many have raised concerns about the issue and asked for punishments after giving birth.

Nike's new Pregnancy Policy protects them from any reductions in pay for 18-months of pregnancy

Women in sports, including the Olympic team, are often criticised for their pay cuts. Nike took the initiative to protect female sports stars from these cuts. Nike executives addressed female athletes and stated that they had not properly accounted for the possibility of pregnancy in their sponsorship agreements. They also indicated that they have added pregnancy protection language into their contracts. Felix explains why Nike has made a change to its policy.


Allyson Feliz

Allyson Felix was involved with Nike a few years back in a dispute over maternity rights. She claimed that Nike's approach was tone deaf and disrespectful. Nike finally agreed to make the necessary changes, including not penalizing Felix postpartum or during pregnancy for her poor performance. However, this is a terrible situation for all involved. Felix has signed a new contract for Athleta due to the new circumstances.

Alyssia Monteano's pregnancy

Alyssia Montano has made headlines as a pregnant Olympic athlete. Mexican-born, Montano competed as a women's athlete in the marathon in 2014 and 2017, while she was pregnant. She was pregnant, which caused the company to reduce her pay retroactively. According to her, she was under intense pressure from Nike as well as the U.S. Olympic Committee to get back to her best athletic form. After her first pregnancy, she quit Nike and signed for Asics. There, she could continue to compete and receive no pay cuts. The company was concerned that her future sponsorships could be at risk if she didn't return to her old level.

Allyson Felix's reaction on the nike advertisement

Allyson Felix has been in negotiations with Nike for her maternity coverages. She says that when Nike asked her to appear in an ad about female empowerment, she was unaware that she was pregnant. Her contract with the firm expired in December and she was asked for a 70% cut in her pay to keep the company. Nike denied her requests for certain maternity protections. The ad caused a bigger debate about the rights to female athletes.



 



Nike sponsors pregnant female athletes