What makes a soccer sponsor great A sponsor can be any company, from Gazprom to Pepsi. Soccer sponsors can be a great way of increasing revenue and attracting a larger audience. Soccer teams can use audience data to guide their sponsorship decisions. A soccer team that has an active online presence is more likely attract a target audience. The average consumer expects brands' online presence.
PUMA is a soccer sponsorship
It is not only the Italian football team that PUMA sponsors, that has been under attack. The Israeli football association (IFA) and its teams play in illegal settlements and Palestinian footballers are being treated horribly by the Israeli occupation authorities. A petition has been started against the sponsor and tens of thousands of people have signed it. The public response has not been as strong as that to animal cruelty. PUMA has yet to publicly clarify its position on this matter.
Pepsi
Pepsi and Coca-Cola have announced major league sponsorships. Coca-Cola has signed a four-year sponsorship deal for Major League Soccer. Pepsi was once the largest sponsor of Major League Soccer. But, the brand has been expanding its sponsorships over time. Pepsi also sponsors several MLS teams including New York City FC and FC Dallas. Pepsi can also promote its brands through the partnership.
FedEx
FedEx has partnered up with UEFA to promote soccer in Europe. The three-year agreement will see FedEx sponsor the UEFA Champions League as well as other competitions. FedEx will also participate in the Uefa Youth League. UEFA Super Cup and Uefa eChampions League. FedEx is a sponsor for the Europa League since 2015. It will continue this sponsorship into the 2020-21 season. It also holds rights to UEFA EURO 2020, and the Uefa League finals.
Gazprom
Gazprom's sponsorship for soccer has been controversial in recent months. Gazprom shirt sponsorships have been withdrawn by several European football clubs due to concerns about Russian support. Schalke 04, one of these teams, has pulled its shirt sponsorship form Gazprom citing UEFA ethical guidelines. Europe and the globe have become more concerned about Russian-backed businesses. Gazprom is a Russian natural gas company headquartered in Saint Petersburg. The majority of the company is owned by Russia and it has a strong presence in the soccer industry.
Hisense
Hisense is a major TV manufacturer and sponsor. Hisense has been involved in numerous major events to increase brand awareness, such as the 2010 World Cup or the recent World Cup held in Russia. Hisense's awareness has increased by more than 6% thanks to sponsorships. But more than just boosting sales, sponsorships help the company promote its products through on-site engagement and global advertising campaigns. Hisense will also get video-on–demand programming that draws inspiration from past World Cup events. Customers of Hisense will be able to access this content through the company's VIDAA smart TV platform.
Volkswagen
Volkswagen has announced that it will sponsor Germany's national soccer team. Volkswagen wants to rectify its image after the scandal surrounding diesel-emissions that rocked the globe last year and make a shift towards electric cars. To achieve this, the Wolfsburg-based automaker is spending big money on a new soccer team in Germany's top division. Some experts question the wisdom of such an investment due to the club's small revenues and the absence of an international fan base.